Methods on How to Write an Explainer Video Script

Methods on How to Write an Explainer Video Script

For good reason, the script is the most important part of the explainer video production process. You can have all the pretty design elements you want, mesmerizing animation, and a killer soundtrack, but your explainer won’t work if the script doesn’t clearly explain what you need to get across and catch the viewer in.

Here’s an example of an explainer video script you might have heard:

Let me introduce you to Jim. He is in charge of this task.

Because of these issues, his life is miserable.

But now there’s this incredible product/service!

It solves all of Jim’s problems in this novel way while also performing other amazing feats that Jim could never have imagined. It can also improve your life.

Sign up at amazingproduct.com right now.

Fantastic product. There is no better product available.

Granted, this oversimplified version of a user-case scenario may sound a little tired, and we’re not advocating that every explainer sound the same, but it covers all the basics and allows us to examine the key elements of an explainer script.

Let’s break it down and look at it more closely:

The beginning

Let me introduce you to Jim. He is in charge of this task.

Because of these issues, his life is miserable.

The viewer is immediately presented with a situation with which we hope he or she can identify: she, too, has that problem! And she’s eager to figure out how to fix it.

People like you review all work that has been handled by the experts at a reputable studio.

2. Testimonials – Do you want to double-check the legitimacy of the animation studio you’re considering hiring? Check the reviews, ratings, and recommendations. You’ll get a sense of the animation studio’s sincerity this way.

Don’t forget to read the testimonials as they are very important. Verifying testimonials will help you decide whether or not to hire the company for your short animated video.

3. Reasonable Prices – A professional animation studio should charge a reasonable price for the services they provide to their customers. If you come across a The danger here is that there are often a lot of problems, so it’s easy to get carried away, going on and on about all the flaws in the current system. That isn’t required. Determine the problem and move on to the solution as soon as possible. And be careful not to exaggerate your description of the problem! Some products simply make life easier – the world continued to spin long before your new pineapple peeler hit the market.

Your product is excellent.

But now there’s this incredible product/service!

It solves all of Jim’s problems in this novel way while also performing other amazing feats that Jim could never have imagined. It can also improve your life.

Now it’s up to you to show the rest of the world what you’ve got. Introduce the product or service, describe how it solves the problem, highlight some of the key features and benefits, and try to pique the viewer’s interest in how she might use it. This is referred to as your USP – your Unique Selling Proposition, which will provide a unique or differentiated solution to their pain point. You’ve become both relatable and likeable.

Call to action

Always, always, always include a call to action. A web address, a social media handle, anything – as long as it directs the viewer somewhere once you’ve piqued their interest. It’s pointless to identify with them, offer a solution, and then leave. Give them what they need to take the next step. a step in using your product or service – a way to communicate

Also, keep it brief! Why use two minutes if you can say it in one?

As long as your script is entertaining, engaging, and memorable, and you provide a way for the viewer to take you up on your offer, your explainer video will get you 90% of the way to convert a potential lead into a loyal client.

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